On nails: Essie, Geranium
I love nail polish. Many girls and women these days do. In fact, during the recession starting in 2008, many economists expected that lipstick sales would surge as per the Lipstick Effect which posits that the sales of inexpensive indulgences, such as lipstick, increase during lean economic times. Instead, a 2010 study found that the sales of nail polish, not lipstick, actually increased by 0.8% in 2009.
This I do not find surprising. I would say that, as someone who likes to follow fashion and beauty trends, many women including my peers are not as enamoured with lipstick which is not a staple for many grooming routines. We women continue to wear foundation/concealer as base, love to pile on tons of mascara, groom the brows, and maybe some blush and eyeshadow. For the lips? Not lipstick for every day wear, but instead something sheer and more natural like gloss or balm. Lipstick, when used, is reserved for special occasions (or daring fashionistas featured on a street style blog). Amongst all the women I know, I would say I am the only one that still sports lipstick though only for a night out or for events. And when I wear lipstick, it is bright and meant to be seen, never soft and demure.
On nails: Butter London, Yummy Mummy
But nail polish is a different story. Just about every female friend I have has a nail polish or two to paint at home on a week day night, or bring to their neighbourhood nail salon. When I was working full time, I sported nails in unassertive colours for the sole purpose of looking neat and professional. Nowadays, as a student, I wear nail polish in both brights and neutrals, and more as an accessory. I do not usually pile on the earrings, necklaces, or other accessories on a daily basis. But my nails? They are a relatively cheap and fast way to complete my outfit. And they bring a flash of colour to the sometimes grey transitory season that is the end of winter, or beginning of spring.
My all time favourite is Essie’s Geranium, which can only be found at specialty beauty shops or salons though Essie now carries select colours in drugstores here in Canada. It is a bright, warm coral that I sport all year round (top photo). The orange makes it a non-basic red, and it is flattering on my yellow-based skin tone. I apply three to four coats for maximum coverage and opacity.
A new discovery is Butter London’s Yummy Mummy (second photo from top). Horrible name and quite a high price point, by the way ($17 CDN!). But it is a beautiful, cool beige-grey tinged with purple and fine shimmer. It is quite sheer and applied in two coats, it retains some translucency and looks like your nails, but better. For a completely opaque look and to emphasize its cool undertones, use at least four coats. I surprisingly purchased this product at Indigo bookstore amongst their array of lifestyle products (with a gift certificate, natch).