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This is John Lewis’s 2012 Christmas TV advert. Their 2011 enjoyed much success, and this year they have kept within the theme of tugging at consumers’ heartstrings. If you find the song as beautiful as I do — a cover of Frankie Goes to Hollywood’s The Power of Love — you can find the full track here.

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We are already half way through November, or for the boys, Movember. I imagine many moustaches are on their way to prime condition.

November means another month and another cancer awareness campaign after October’s Pink Ribbon Campaign. However, since the major controversies surrounding the Susan G. Komen Foundation in the past year, these cancer charity marketing initiatives have been under the microscope and subject to much backlash.

Last month, Margaret Wente’s commentary in The Globe and Mail regarding Breast Cancer Awareness Month carried the exasperated title, “Can We Just Relax About our Breasts?” Ms. Wente posits that the problem with breast cancer awareness is due to the “fear, hysteria and paranoia that people have whipped up around breasts.” She cites “chemophobia” as fuelling “imaginary risks” surrounding breast cancer, and points to Florence Williams’ book Breasts: A Natural and Unnatural History as an example of this hysteria.

A few days after Ms. Wente’s article came another submission in The Globe and Mail, this time regarding Movember. Author Amberly McAteer wrote, “[Does] asking people to do something as silly as grow hair trivialize the real, scary issues the Movember movement is trying to elevate?” She also mentioned knowing a few men in the past year who grew Movember moustaches but did not participate in raising any funds for the charity.

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