[Photo: rue McGill College, Montréal]
October is Breast Cancer Awareness Month here in North America, and this year the pink ribbon is a little tattered.
First, the Susan G. Komen Foundation controversy in the United States brought the issues of breast cancer and charity operations to the forefront. Soon after other contentious charitable breast cancer initiatives came to light, including the recent revelations that the NFL’s pink ribbon efforts only net 5% of proceeds to charity. I have closely followed these particular news items with interest, partially in terms of the debate on the politics of these embroilments, but also in terms of the topics as women’s health issues. I know the public debates on the controversies have been quite lively in the Internet sphere, and many young women joined in the discussion on women’s sites like Jezebel. However, I wondered how these efforts of breast cancer education affect these young women’s knowledge of the disease despite their Internet outrage and opining in the pink ribbon controversies.
Breast cancer affects 1 in 9 Canadian women in their lifetime, meaning that many of us have known someone with breast cancer or have otherwise been personally affected by the disease. Since my family member’s first diagnosis when I was a child, I became interested in learning more about breast cancer and decreasing my risks in developing the disease. However, it seems that many young women are not aware about the risks and symptoms of breast cancer despite the massive efforts at education and involvement. I feel that this is akin to the behaviours of many young people regarding their risks of sexually transmitted infections (STI) — despite massive efforts at public education, many are kind of aware, many are kind of taking steps to prevents transmission, and many are kind of getting tested. STI’s are a much more of an immediate threat for most young people than breast cancer, but breast cancer is a specific risk to women with a very high risk of occurrence during their lifetime. Therefore, I wanted to write this post as, from talking to my friends, it is clear that many young women are not well informed about breast cancer and how certain lifestyle factors can impact the risks in developing the disease.
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